about

multidisciplinary latin american creative
based in new york
TypoMag is a typographically driven editorial proposal that documents influential typographers
and the narratives behind the fonts that shaped contemporary visual culture.
Extension of the TypoMag visual identity into a cohesive packaging system,
maintaining typographic hierarchy and brand consistency across physical touchpoints
Inside cover design translating the TypoMag brand system
into a cohesive, grid-based layout.
Implementation of the brand system across index and opening feature pages,
demonstrating scalable hierarchy, grid application, and cohesive visual language.
Application of the TypoMag editorial system across long-form content.
Structured presentation of the designer’s type family
within the established editorial system.
Typeface inspired by altered visual perception, exploring distortion, 
vibration, and optical instability as formal principles.
Initial implementation of the typeface within expressive compositions, 
testing rhythm, repetition, and spatial tension.
Hand-generated visual studies translating hallucination patterns into formal structures,
followed by digital development and refinement in Glyphs.
Finalized uppercase and lowercase letterforms built within a consistent structural system,
balancing distortion with legibility.

Development of special characters and alternates, expanding the functional range of the typeface
while maintaining visual coherence.
Application of the typeface within a designed composition
to evaluate hierarchy, scale, and expressive impact.
Exploration of the ampersand as a continuous form,
applied within packaging and detail-oriented compositions.

Evaluation of the typeface across varying sizes and weights,
testing readability and visual presence in context.
FemCru is a branding-driven editorial project exploring feminist narratives through a structured visual identity. The system integrates typography, color, and conceptual photography to create a consistent and expressive brand language across print applications.

Application of the FemCru identity across the cover and inside cover,
defining the magazine’s visual tone through strong typography,
high-contrast color, and art-directed imagery.
Interior spreads structured through a consistent typographic system,
integrating photography and layout
Opening spread combining large-scale typography with conceptual hand imagery,
translating the emotional tension of the poems into visual form.
Comprehensive overview of the magazine demonstrating cohesion across typography,
color palette, photographic direction, and grid structure.
Final touchpoint of the FemCru identity, reinforcing the established visual system
through consistent typography, color, and compositional structure.
Development of a playful sticker series for a small Colombian design studio, designed as shareable brand touchpoints communicating optimism during the pandemic.
Execution and adaptation of BŪF’s brand’s visual identity
across social platforms, maintaining consistency in typography, color,
and motion across digital touchpoints.

Execution and adaptation of BŪF’s brand’s visual identity
across social platforms, maintaining consistency in typography, color,
and motion across digital touchpoints.
Execution and adaptation of BŪF’s brand’s visual identity
across social platforms, maintaining consistency in typography, color,
and motion across digital touchpoints.
Event and hospitality print materials exploring expressive typography, adaptable systems, and audience-driven visual language.
Event and hospitality print materials exploring expressive typography, adaptable systems, and audience-driven visual language.
Event and hospitality print materials exploring expressive typography, adaptable systems, and audience-driven visual language.
Event and hospitality print materials exploring expressive typography, adaptable systems, and audience-driven visual language.
Event and hospitality print materials exploring expressive typography, adaptable systems, and audience-driven visual language.
Event and hospitality print materials exploring expressive typography, adaptable systems, and audience-driven visual language.

 Colombian multidisciplinary designer based in New York. Raised in a small town and shaped by community-driven culture, my practice is grounded in typography, structure, and cultural narrative.      

        Working across branding, editorial, and digital platforms, I build visual systems that balance expressive form with intentional hierarchy.      

        Interested in projects centered on identity, language, and strong visual direction.

         mariap.azulag@gmail.com    

branding